Frederick Carder did not do a lot of advertising when trying to sell his Steuben glass. The advertising he did do appears to have occurred fairly late in the Carder Steuben era between about 1925 and 1930. The advertising took one of two forms. Steuben issued pamphlets and advertising sheets that may have gone primarily to the stores that sold Steuben. Steuben also produced full page ads in one or more of the magazines of the time.
This section of the website will show as much of this kind of material as possible. Some of the material is available at the Rakow Research Library of the Corning Museum of Glass.
This is an undated booklet that highlights a variety of Steuben. It was probably issued late since most of the items are shape number 6000 and larger. It should be noted that the shape numbers shown are not original to the booklet but were added later for use on this website.
This material consisted of individual sheets in the archives of the Rakow Research Library. The photograph was on one side and a description of the items in the photo on the back side. These sheets have been gathered into one document for display on the website. Note that the shape numbers shown next to the photos are not original but were added later. The notes found on the sheets have been left as found. All of these sheets were produced by Steuben except the last one. The last one was produced by Lenox to advertise their Fountain pattern. Steuben produced matching stemware in this pattern.
This is another booklet that was constructed in a manner similar to the single sheets. There is a photo on the front with a description of the items in the photo on the back. The shape numbers shown are not original but were added later.
This is another booklet that contains both black and white and color photos. The shape numbers are original.
This is an advertisement for Steuben shape 7481 engraved in the T-24 Riviera pattern and shape 7485 engraved in the T-31 St. Tropez design. It is from the December 1932 edition of Country Life magazine.
This advertisement is from a Vogue magazine in 1926. The month is currently unknown. It features some Spanish Green shape 6359 stemware and a pair of 6458 candlesticks. It also shows an acid etched 6370 vase etched in Duck pattern.
This advertisement features some items in Grenadine, Moonlight and Smoke Crystal. All of these colors tend to be some of the more scarce colors of Steuben to collect.